Lead lifecycle
New, contacted, quoted, booked, completed and lost enquiries—with notes, source and complete history.
DealerFoundry — Websites, leads and automation for plumbing businesses.
Websites, leads and automation for plumbing businesses
Your website, enquiries, bookings and follow-ups—connected in one system.
The DealerFoundry platform
One system for the whole service desk.
From the first enquiry to the booked job and paid invoice, DealerFoundry replaces disconnected spreadsheets, messages and website edits with one live operating layer.
Website publishing
Add or update a service once. Your plumbing website stays current without asking a developer to edit a page.
Enquiries in one place
Website forms, calls and follow-ups sit together, ready for the team to respond before the lead goes cold.
Quote approvals
Prepare estimates and job details while keeping control of what is sent, scheduled or marked complete.
Job-ready records
Keep customer details, photos, site notes, documents and appointment history together from first call to final invoice.
Business connections
Connect your website, email, calendar, phone and accounting tools around one private workspace.
Operational clarity
See missed calls, overdue follow-ups, upcoming jobs, unpaid invoices and next actions without chasing the team.
Your brand, not ours
Your domain, colours, logo and service areas stay front and centre. DealerFoundry runs quietly behind the scenes.
How it works
From first call to paid job.
A straightforward workflow for plumbers, heating engineers, gas engineers, drainage teams and other local service businesses.
01 ＋
Capture the enquiry
Website forms, calls and messages land in one place with the customer, job type and location attached.
02 ▣
Qualify and quote
Add photos, site notes and an estimate from your phone while the details are fresh.
03 ✓
Book the work
Send the right follow-up, collect the customer’s preferred time and place the job on your shared calendar.
04 ↗
Complete and invoice
Keep the job record, send a professional invoice and follow up until the work is paid and closed.
Connected publishing
Capture once. Keep every channel moving.
The service workspace is the source of truth. Update the enquiry or job record there and the right person, calendar and customer follow-up stay in sync.
⌁
Boiler repair enquiryEmergency call · SW18Customer details · ready to book
◆PUBLISHING
Plumbing websiteService and booking pages current
LiveAI receptionistCall summary and next action
SyncedCustomer follow-upContext attached to every lead
ReadyShared calendarBooking request queued
QueuedInvoice and reportingFull job history retained
StoredA real publishing queue
Draft, approval, live and failed states are visible. Your team knows what has published and what still needs attention.
Missed leads handled
Every call, form and follow-up has an owner and next action, so good enquiries do not disappear into a shared inbox.
Every business stays isolated
Each customer has a separate private workspace, so one business can never see another business’s customer or job data.
Inside the command centre
The operating layer behind the website.
Not a brochure with a contact form bolted on. The dashboard, website, receptionist, calendar and customer records work as one system.
Lead and job records
Every enquiry is a record, not a missed call.
Customer details, job notes, photos, quote status and follow-up history stay together from first contact to final invoice.
- Permanent lead records with clear next actions
- Service types for plumbing, heating, gas and drainage
- Approval and follow-up checkpoints before work is booked
Service operations
Know what needs attention today.
The command centre surfaces missed calls, overdue follow-ups, quote status and connection health instead of making the owner hunt through separate tools.
- Attention queue for new leads and overdue follow-ups
- Team-by-team calendar and booking status
- Clear operational handover as the business grows
Today’s service operations
OPEN LEADS28
JOBS BOOKED06
FOLLOW-UPS14
Boiler repair · SW18New enquiry · quote requestedNEW
Emergency leak · KT3AI call summary · booking neededREVIEW
Gas safety check · W4Invoice ready · payment follow-upACTION
On-site operations
The job does not wait for a desktop.
Photos, notes, enquiry follow-up and booking checks work wherever the team is—van, home, workshop or customer site.
- Capture job details from a phone
- Quote and booking alerts sent to the right person
- Shared calendar for visits, callouts and installations
- Installable dashboard that behaves like an app
09:41Monday · Service operations
↗
New enquiry · Boiler repairCustomer asked for a same-day callout.
✓
Quote approvedEmergency leak job ready to book.
▣
Photos still neededSite notes requested before the visit.
◷
Website consultation · 14:00Discovery call with Flow Plumbing.
Your public front door
A website powered by the same lead record.
Your service website is designed around your brand, services and coverage areas. It sends every enquiry and booking request back into the same workflow.
Built for local service searches
Clear services, coverage areas, trust signals and booking actions designed around urgent and considered home-service enquiries.
Your domain and identity
Your logo, colours, copy and domain remain front and centre. DealerFoundry stays behind the scenes.
Leads are the source of truth
Every form, call and booking request becomes a trackable record. No second inbox or spreadsheet to maintain.
Connections
Ready to connect the service desk.
Start with the website, lead dashboard and AI receptionist. Add the services that matter as DealerFoundry grows with your business.
◆ Service websiteGoogle WorkspaceMicrosoft 365Stripe BillingLead enquiriesAI receptionistCalendarXero / QuickBooks◆ Service websiteGoogle WorkspaceMicrosoft 365Stripe BillingLead enquiriesAI receptionistCalendarXero / QuickBooks
Website + lead system
One clear managed service.
A professional website, lead dashboard, AI receptionist and invoice tools—launched together, maintained for you and ready to grow with the business.
DEALERFOUNDRY CORE
Website + Lead System
£1,900 setup
£950 deposit · £950 before launch
£199 / month
Starts when the site launches
- Designed and managed business website
- Private lead dashboard for enquiries and follow-ups
- AI receptionist setup with call routing and booking rules
- Branded invoice templates and invoice generator
- Calendar, contact forms and enquiry workflow
- Basic SEO foundation and conversion tracking
- Hosting, maintenance, updates and support
Separate services
Add growth and integrations when you need them.
The core plan keeps the first launch straightforward. These services are scoped and priced separately, so you only pay for the extra work or usage your business actually needs.
Full SEO/content campaigns
Ongoing keyword research, service and location pages, content production, technical improvements and monthly reporting.
Quoted separatelyExtra AI call usage
Expand the included receptionist allowance for busy periods, longer calls or additional numbers and departments.
Usage-basedGoogle Ads budget + management
Campaign setup, landing pages, conversion tracking and ongoing optimisation. Your advertising budget stays separate and is paid directly to Google.
Management + ad spendAccounting integrations
Connect the workflow to tools such as Xero or QuickBooks so approved invoices and customer details move into the system cleanly.
Quoted separatelyStart with the business
Turn more enquiries into booked work.
Book a focused consultation, or secure the setup deposit to begin the website, lead dashboard and AI receptionist onboarding.
ONE LIVE LEAD RECORD
Stop chasing the same enquiry twice.
The dashboard and website use the same lead record, so routine follow-ups no longer depend on spreadsheets, messages or memory.
The usual way
Disconnected and easy to forget.
- 01Check the website, inbox and missed calls.
- 02Copy customer details into a spreadsheet.
- 03Send quotes and reminders manually.
- 04Risk good enquiries going cold.
With DealerFoundry
One update. Everywhere current.
- 01Capture every lead in your private dashboard.
- 02Qualify, quote and schedule from one record.
- 03Keep the website, calendar and team in sync.
- 04Follow up with the right context attached.
WHAT YOU GET
Your website and lead dashboard, built as one system.
DealerFoundry gives plumbing and service businesses a professional website and a private workspace their team can actually use. Capture an enquiry once, follow it through to a booked job and keep every customer touchpoint in context.
01 · WEBSITE
Branded Service Website
A fast, mobile-friendly plumbing website designed around your services, coverage area and customer enquiries.
02 · LEADS
Live Lead Dashboard
Add enquiries, job details, photos, estimates and appointment status through a simple private dashboard.
03 · PUBLISHING
Publish Once
Approve a service page or update a booking workflow once and the connected website and team follow automatically.
04 · ENQUIRIES
Context-Rich Enquiries
Website enquiries and AI call summaries arrive with the right job details attached, giving your team the context needed to respond quickly.
05 · CONTROL
Team Access & Approvals
Give each team member the right access and keep sensitive actions controlled inside the dealer's own workspace.
06 · MANAGED
Hosting, Maintenance & Support
DealerFoundry keeps the website, dashboard and connected tools working together while your team focuses on doing great work.
0
Connected website and private dashboard
0
Customer details captured on every lead
0
Developer edits needed for routine service updates
THE SERVICE DASHBOARD
Built for the people who run the workday.
DealerFoundry keeps routine lead work straightforward: capture an enquiry, add its details, book the job and see what needs attention from one private workspace.
FIG. 01 — SYSTEM / OVERVIEW
DEALERFOUNDRY · SERVICE WORKSPACE
HOW IT WORKS
From the first call to the completed job.
Your team manages the work. DealerFoundry keeps the public website connected to the same live lead record.
STAGE 01 / 04
01
Capture enquiry
Boiler repair · entered once in the service dashboard.
01 · CAPTURE LEAD
Capture the enquiry once
Enter the customer's details, job type, location and urgency through the private service dashboard.
02 · PREPARE QUOTE
Add notes, photos and an estimate
Everything the team needs stays attached to the enquiry, ready for the customer follow-up.
03 · BOOK
Book the right time
Once approved, the job is ready to schedule and the customer receives the right next step.
04 · COMPLETE
Complete, invoice and follow up
When the work is finished, the team can send the invoice and keep the full customer history in one record.
BUILT FOR
Built for busy service businesses.
DealerFoundry is designed for local trades whose websites, calls and customer follow-ups need to work together without creating extra administrative work.
FL
Plumbing businesses
REPAIRS · INSTALLATIONSCE
Heating engineers
BOILERS · HEATING SYSTEMSAG
Gas engineers
SAFETY · CERTIFICATIONMH
Drainage teams
BLOCKAGES · EMERGENCIESPA
Electrical contractors
INSTALLATIONS · TESTINGBR
Local trade teams
BUILDERS · HVAC · MAINTENANCESTART SIMPLE. GROW WHEN READY.
Your website and leads should work as one.
Start with a professional service website connected to a straightforward lead dashboard. That same foundation can grow into the wider DealerFoundry OS as more sales and automation tools are added—without rebuilding your customer records.
WEBSITE + LEAD SYSTEM
Website +
Lead Dashboard
A branded service website and an easy place for the team to capture, qualify and follow up every enquiry.
£1,900 setup + £199/month
- Branded service website and conversion-ready pages
- Simple lead dashboard for non-technical teams
- Customer details, notes and enquiries in one place
- Every business gets an isolated, private workspace
- Hosting, platform maintenance and ongoing support
01 — Start setupTell us about your services, coverage area and enquiry workflow.
02 — Secure depositPay a £950 deposit through Stripe. The remaining £950 is due before launch.
03 — Launch and runDealerFoundry launches the website, lead dashboard and connected tools. The £199/month service starts when the site goes live.
A managed service, built around your team.
DealerFoundry configures the website and workspace for your business, then keeps the live site, lead dashboard, hosting and support working together as one service.
Your business stays yoursYour customer records, branding and content remain yours and can be exported.
DealerFoundry runs the platformThe underlying software, templates, hosting and connected operating system are provided while subscribed.
Cancellation is straightforwardAccess continues until the paid period ends. After that, the website is taken offline and the workspace is preserved for a short export window.
WEBSITE + LEAD OPERATIONS
One connected
service setup.
£1,900 setup: £950 deposit today, £950 before launch. £199/month starts when the site goes live. We configure the website, lead dashboard and connected tools, then guide the owner through launch.